© 2026 Felipe Melo. All rights reserved.

I make things. For 14 years: brands, interfaces, posters, films.

I was born and raised in Recife, in the northeast of Brazil: beaches to enjoy, sharks to fear and somehow admire, and a carnaval that takes over the whole city and people’s bodies. Then I moved to the agreste and decided to study design at UFPE, where I spent two years in a typography lab drawing letterforms. The agreste in Pernambuco means woodcut poetry pamphlets, popular culture, art made by people who never called it design and are natural storytellers. Music is also everywhere. I lived inside all of it.

Before that I was studying psychology, and didn’t finish. What stayed was an interest in why people do what they do. It helps when the brief says “make it feel premium” and the real problem is that nobody trusts the checkout page.

Now I’m in Berlin. I’ve worked on brand systems for tech companies, campaign pages that get A/B tested until they earn their numbers, merch that people actually wear, and album covers for bands I grew up listening to.

Selected work

All work

Where

  1. 2026–nowIndependent FilmmakerCultRepo — Berlin
  2. 2025–2026Senior Brand & Visual DesignerOmio — Berlin
  3. 2020–2024Senior Brand & Visual DesignerHoneypot.io / New Work SE — Berlin
  4. 2019–2020Digital DesignerLove Agency — Vilnius
  5. 2016–2018Visual DesignerSunset Productions — Recife
  6. 2015–2016Art DirectorCQueiroz Comunicação — Recife
  7. 2012–2013Editorial DesignerTotalle & Mirai Midia — Recife
  8. 2011–2012Type DesignerLab de Tipografia do Agreste — Caruaru

What people say

  • Felipe's commitment to autonomy within the team empowered me to take ownership of the work I did during my time at Honeypot.

    Gülnaz Erol on LinkedIn (opens in a new tab)Visual Communication Designer, Honeypot · reported to Felipe · November 2023

  • To simply say that Felipe makes things pretty would be a gross understatement. He is also always the first to raise his hand, offering constructive criticism and practicing radical candor.

    Zan Debevec on LinkedIn (opens in a new tab)B2B Marketing Manager, Growth, Honeypot · worked alongside Felipe · October 2023

  • Felipe has a chill way about him — one that communicates that design is fun, easy, and will yield something amazing. He values the collaborative process with his colleagues just as much as the work itself.

    David Kim on LinkedIn (opens in a new tab)VP Marketing & Community, Honeypot.io · managed Felipe

  • He works calmly, thoughtfully, in a target-oriented manner and extremely precisely at all times.

    Ann-Kathrin Kranzhoff & Nathalie Tomczak (opens in a new tab)People & Culture, New Work SE · written reference