Honeypot.io / New Work SE · 2022
Honeypot Talents Merch
Honeypot wanted the developers on its platform to recommend it. I led the merch programme in-house: a box sent to developers, everything inside it, an Instagram filter to see how people reacted when it arrived, and a catalogue so other teams could order their own. The referral rate went up 160%.
- Role
- Brand, Merchandising, Art Direction
- Year
- 2022
- Outcome
- 160% increase in referral rate
01
What's in the box
The box went out to developers on the platform: a tote, socks, slippers, a beanie, pins, a phone grip, and a card under the lid that says You did it!
02
The hoodie people kept
Honeypotters liked it enough that it became the official swag for company photos.
03
A filter to see who opened it
An Instagram filter shipped with the box, so we could see how talents reacted to the brand once the package arrived.
04
A catalogue so other teams could order their own
The box worked well enough that everyone wanted merch. Rather than become a bottleneck, I built a catalogue any colleague could order from for events and celebrations.
